The fine art of advertising is moving billions in currency and turns the masses into happy consumers. The not-so secret visual language behind successful ad-campaigns is now revealed by French blogger and undercover advertising expert Joe La Pompe. He selected 100 popular visual ideas and recurring subjects in the world of commercials-from symbols, great names from history or fiction, to themes in a variety of ways. This international survey offers insight as well as inspiration and allows the reader to better understand the power of visual seduction.
广告的美学在于数十亿货币的运转和使群众成为快乐的消费者。这个算不上秘密的成功广告活动背后的视觉语言现在由法国的博主和卧底广告专家 Joe La Pompe揭露。他选择了100个在世界广告上最受欢迎的视觉创意和反复出现的主题从符号、来自历史或小说的名人,到各种各样的方式的主题。这一国际调查提供了洞察力以及灵感,让读者能够更好地理解视觉诱惑的力量。